Let’s be actual: your feed might be flooded with buddies in Greece and Italy proper now. And whereas their journeys look unbelievable, they arrive with shockingly excessive worth tags. Finding a spot in Europe that’s genuinely beautiful and doesn’t require taking out a second mortgage has felt virtually unattainable. Until now.
There’s a rustic quietly hiding in plain sight, sharing the identical turquoise Ionian shoreline as its mega-famous neighbors. It’s a spot the place you may get a jaw-dropping seashore trip, an ideal meal, and a resort room for a fraction of what you’d pay just some miles away.

That nation is Albania, and it’s officially having its moment.
So, What’s All The Hype About?
For years, Albania was Europe’s best-kept secret. Travel Off Path reported when it first begin to acquire momentum and now, the key is out. The important driver of this explosion in reputation is the Albanian Riviera, a stretch of shoreline within the south that’s—and that is no exaggeration—absurdly lovely.
Think of the crystal-clear, impossibly blue water you see within the Maldives, however flanked by the dramatic, rugged cliffs of the Mediterranean. Towns like Sarandë and Ksamil are on the coronary heart of all of it, providing beautiful seashores and vibrant boardwalks dotted with seafood eating places the place the day’s catch is grilled to perfection in entrance of you. It’s the quintessential European summer time fantasy, simply with out the overwhelming crowds and eye-watering prices.
The Numbers Don’t Lie
This is not only a feeling or just a few viral TikToks. The information is plain. According to a report by the UN’s World Tourism Organization (UNWTO), Albania noticed a staggering 53% improve in worldwide vacationer arrivals in the summertime of 2024 in comparison with the earlier 12 months, making it one of many fastest-growing tourism locations on the planet. While different European hotspots noticed modest single-digit development, Albania’s tourism scene merely exploded, and that momentum is just accelerating into this summer time.
It’s More Than Just A Cheap Beach Destination
While the coast will get many of the consideration, Albania’s attraction goes approach past the shoreline. This is a rustic with deep, complicated layers of historical past. You can discover historical castles perched on hilltops, wander by UNESCO World Heritage websites just like the Ottoman-era metropolis of Gjirokastër, or see remnants of its remoted communist previous proper subsequent to fashionable, trendy cafes.
For nature lovers, there’s the surreal “Blue Eye,” a pure spring of such depth and readability it appears like trying into one other world. The northern a part of the nation is residence to the Accursed Mountains, a dramatic vary providing among the most spectacular and untouched mountain climbing in Europe.
What You Need to Know Before You Go
Worried it is perhaps too “off-the-beaten-path”? Don’t be. Albania is extremely welcoming to vacationers. In the primary coastal cities, English is broadly spoken in inns and eating places. The official forex is the Albanian Lek, however Euros are sometimes accepted, and your U.S. {dollars} will go an extremely good distance. Most importantly, it is broadly thought-about a really secure nation for vacationers. While there aren’t any nonstop flights from the US but, many journey trade analysts count on a U.S. or European airline to announce a seasonal or year-round continuous route within the close to future.
So, if you happen to’re on the lookout for that excellent European summer time journey—the one with the beautiful water, the unbelievable meals, and the colourful ambiance—however you do not wish to battle for a towel spot or dread taking a look at your bank card invoice, Albania would possibly simply be the reply. It’s the “it” vacation spot for a purpose this summer time. Check the most recent entry necessities for Americans with our the brand new TOP Entry Checker Tool.
Happy travels!
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This article initially appeared on TravelOffPath.com
Opinions expressed listed below are the writer’s alone, not these of any financial institution, bank card issuer, resort, airline, or different entity. This content material has not been reviewed, authorized or in any other case endorsed by any of the entities included throughout the publish.