The put up Cathay Launches ‘80 Years Together’ Celebrations with Retro Livery, Vintage Uniforms and Heritage Merch appeared first on TD (Travel Daily Media) Travel Daily Media.
Cathay has formally kicked off its “80 Years Together” anniversary celebrations, marking 80 years because the airline first took to the skies in 1946 and started connecting Hong Kong with the world. Throughout 2026, the long-lasting Hong Kong provider will have fun this milestone with a year-long programme of occasions and experiences that honour its function in transferring folks ahead in life – from college students and enterprise travellers to households and cargo clients.
A Heritage Livery Returns to the Skies
As a curtain-raiser to the anniversary yr, Cathay has unveiled a particular heritage livery on considered one of its lengthy‑haul Airbus A350-900 plane at Hong Kong International Airport. The jet now sports activities the basic “lettuce leaf sandwich” inexperienced‑and‑white striping alongside the fuselage, paired with a daring eightieth anniversary yr mark, echoing the beloved paint scheme seen on the airline’s jets from the Seventies by the early Nineties. A second plane, a Boeing 747 freighter, will quickly be part of the fleet in matching retro colors, extending the tribute from passengers within the cabin to freight clients within the cargo maintain.
Celebrating 80 Years with Hong Kong
Speaking on the launch occasion, Cathay Group Chief Executive Officer Ronald Lam described the anniversary as a shared milestone for each Cathay and Hong Kong, reflecting eight many years of rising collectively “through thick and thin.” From Kai Tak to Chek Lap Kok, the airline has performed a central function within the metropolis’s story: flying college students abroad, enabling international enterprise, reuniting households and transporting very important provides throughout vital moments. Lam additionally highlighted Cathay’s long-term funding of nicely over HK$100 billion in fleet, cabin merchandise, lounges and digital innovation to help its imaginative and prescient of turning into its clients’ most cherished service model and to bolster Hong Kong’s standing as a number one worldwide aviation hub.
Vintage Uniforms Bring History to Life
The eightieth anniversary celebrations lengthen past plane paint to the individuals who signify Cathay every single day. At the launch, cabin crew appeared in classic uniforms from a number of design eras, paying tribute to the generations of front-line workers who’ve outlined the airline’s signature service fashion. Throughout 2026, round 1,000 to 2,000 cabin crew and floor workers will rotate by these historic uniforms at work, turning flights and airport touchpoints right into a dwelling timeline of Cathay’s evolving model.
Heritage-Inspired Merchandise for Fans
A thoughtfully curated assortment of anniversary merchandise can be on the way in which, giving aviation fans and loyal clients the prospect to take a chunk of Cathay historical past residence. The vary attracts on basic liveries and iconic design cues from throughout eight many years, reimagining them on aviation collectibles, journey equipment and on a regular basis life-style gadgets akin to tote baggage, mannequin plane, aviation tags and premium collaborations. Many of those limited-edition items might be accessible by Cathay’s on-line channels and loyalty platforms, making them accessible to followers worldwide.
Looking Ahead: A New Chapter After 80 Years
While “80 Years Together” leans closely into nostalgia, the marketing campaign can be an announcement of intent about Cathay’s future. Alongside heritage liveries and retro uniforms, the airline is constant to roll out upgraded lounges, refreshed cabins and digital enhancements designed to ship a extra seamless and personalised journey expertise. Throughout 2026, Cathay has promised additional bulletins, occasions and activations that may have fun its legacy whereas charting the following chapter for considered one of Asia’s most recognisable aviation manufacturers.
The put up Cathay Launches ‘80 Years Together’ Celebrations with Retro Livery, Vintage Uniforms and Heritage Merch appeared first on Travel Daily Media.
Source link
