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The Arabian Travel Market (ATM) 2026, set to happen from 4 to 7 May on the Dubai World Trade Centre, will highlight the burgeoning subject of sports tourism. New analysis by GSIQ, ATM’s analysis accomplice, signifies that sports followers spend as much as twice as a lot as common travellers, presenting vital alternatives for locations, resorts, and business stakeholders.
Sports tourism is poised for substantial progress, with GSIQ’s report, “Sports Tourists: Travel with Passion,” predicting a 63% enhance in people planning sports-related journeys within the coming years. This surge is predicted to revitalise the Middle East’s sports tourism sector, valued at roughly $600 billion (US$600 billion) by PricewaterhouseCoopers, with the worldwide market anticipated to exceed $2 trillion (US$2 trillion) by 2030.
Danielle Curtis, ATM’s Exhibition Director for the Middle East, emphasised the significance of understanding sports tourism dynamics. “Destinations and tour operators can develop strategies to encourage repeat visits and attract new audiences,” she said. The research additionally highlights that while 36% of sports vacationers require a pretty vacation spot, 41% are open to extending their journeys into longer leisure holidays.
The ATM 2026 will characteristic a session titled “The Power of Sports Tourism: New Audiences, New Revenue,” the place GSIQ consultants will focus on how locations can convert this rising curiosity into substantial tourism income. Eva Stewart, Global Managing Partner at GSIQ, famous, “Sports tourism is no longer niche but a rapidly growing driver of global travel demand.”
The occasion can even discover the way forward for occasions within the area, specializing in creativity and interactive know-how, with classes like “The New Experience Economy: What Will Make Events Highly Attractive in 2030?” on the agenda.
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The publish ATM 2026 highlights sports tourism potential appeared first on Travel Daily Media.
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