The better of vacation spot Britain will likely be on present in Australia as Go toBritain Chairman Nick de Bois CBE leads the company’s first trade mission to the nation since 2016. Go toBritain’s five-day Australian trade mission, happening from 9-to-13 September in Sydney, Melbourne and Brisbane, will see dozens of British journey trade and business suppliers meet with prime consumers from Australia to do enterprise.
One-to-one enterprise conferences are set to happen in the course of the mission, giving prime Australian journey consumers the prospect to join with British suppliers and locations, study in regards to the newest merchandise and improvements on provide and discover new enterprise alternatives.
Go toBritain Chairman Nick de Bois CBE stated: “I’m delighted to be main Go toBritain’s first trade mission to Australia in almost a decade, a well timed and priceless alternative to harness the sturdy progress we’re seeing from this extremely essential inbound customer market, forecast to be value a file £1.7 billion to our financial system this yr.
“This mission marks a significant milestone for us to reconnect with the journey trade throughout Australia. Building product data additionally broadens itineraries so guests discover extra of our nations and areas, with that spending going into native economies.
“The friendship and connections between our countries already run deep. The size of our delegation shows the enthusiasm from British tourism suppliers to do business with Australia and to hear first-hand from buyers on the motivations and trends driving outbound travel.”
The British suppliers embody motels, customer points of interest, vacation spot administration firms, retailers, tour and sightseeing operators spanning the length-and-breadth of the nations and areas.
During the trade mission delegates may also have the prospect to join with prime journey advisors from Australia’s retail sector throughout networking occasions and devoted agent coaching classes, changing the demand for Britain into bookings.
Go toBritain may also be updating delegates on its upcoming multi-million pound ‘Starring GREAT Britain’ marketing campaign, rolling out throughout its main inbound markets from early 2025 together with in Australia. The marketing campaign is harnessing the highly effective draw of display screen tourism to encourage extra guests to select Britain, uncover extra and keep longer, driving customer spending into native locations. Latest analysis by Go toBritain confirmed 86% of Australians who’re eager to go to the UK are thinking about visiting movie and TV areas throughout their journey.
Go toBritain’s newest estimates present Australians are forecast to spend a file £1.7 billion on their journeys throughout the UK this yr. The variety of Australian visits to the UK has additionally been reaching historic highs. There have been a file 1.2 million visits from Australia to the UK in 2023, up 10% on 2019.
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