SunRay idea strikes into the Indian Ocean following its Koh Samui debut, including day passes and experience-led programming to the CROSSROADS Maldives providing. S Hotels & Resorts has expanded its new SunRay Social & Swim Club idea to SAii Lagoon Maldives, Curio Collection by Hilton, because the hospitality group builds out the model throughout its resort portfolio.
The Maldives opening follows SunRay’s smooth launch at SAii Koh Samui Villas earlier this yr. The idea can also be scheduled to arrive at SAii Laguna Phuket later in 2026, giving S Hotels & Resorts a brand new way of life proposition spanning three main Asian leisure locations.
Rather than following the standard beach-club mannequin constructed closely round nightlife, SunRay locations daytime actions, meals, wellness and music on the centre of the visitor expertise. In the Maldives, that positioning has been tailored round SAii Lagoon’s waterfront setting and entry to the lagoon.
From dawn wellness to sundown leisure
Programming runs by way of 4 intervals of the day — First Light, Morning Drift, Peak Sun and Golden Hour — permitting the resort to provide completely different actions to households, {couples} and teams fairly than concentrating on a single beach-club viewers. First Light consists of dawn yoga and seashore bootcamps, whereas Morning Drift strikes into water-based actions reminiscent of Aqua Flow exercises, floating pickleball, snorkelling and diving.
The tempo picks up throughout Peak Sun with cellular karaoke, water polo and pool volleyball, alongside actions reminiscent of water portray. Golden Hour consists of seashore desk tennis, volleyball, padel clinics and Kick Box Fit periods, in addition to sandcastle competitions geared toward households.
Maldivian parts have additionally been included into the programme. A Boduberu efficiency accompanies sundown, whereas night leisure rotates between stay bands, acoustic periods and DJ-led occasions.
For SAii Lagoon Maldives, the broader industrial alternative lies in creating extra causes for friends to spend time — and cash — across the resort’s leisure services all through the day, whereas additionally opening the property to clients who should not staying in a single day.
Food turns into a part of the expertise
Food and beverage performs a distinguished function within the SunRay format, with the Maldives menu drawing on native, Thai and worldwide influences. Dishes embody breadfruit crisps with a Maldivian tuna combine, crispy tortilla with stir-fried beef kaprao, Phuket lobster arancini and Maldivian-style pizza. The menu is structured largely round dishes that may be shared across the pool and seashore.
SunRay has additionally launched a gelato vary linked to the idea’s visible identification, with Orange Amaretto, Toffee and Pink Guava flavours, alongside a choice of cocktails. “What makes SunRay so compelling is its ability to adapt to the character of each destination,” stated Michael Marshall, CEO of S Hotels & Resorts.
“The concept is built around the movement of the sun, but in the Maldives the ocean becomes an equally important guide. At SunRay Maldives, the programme has been shaped around the lagoon itself, from water-based activities and wellness experiences to music, dining and social moments.”
Marshall stated the method was meant to give the Maldives model its personal identification whereas retaining SunRay’s give attention to nature-led daytime leisure.
Targeting the Maldives day-visitor market
The launch additionally extends the industrial attain of SAii Lagoon Maldives past its resident friends. SunRay varieties a part of CROSSROADS Maldives, the built-in resort vacation spot situated round quarter-hour by speedboat from Velana International Airport. CROSSROADS combines three resorts with a 30-berth marina and a variety of eating places, leisure and leisure services.
Its proximity to Malé provides SunRay entry to a doubtlessly broader day-visitor market, together with travellers staying elsewhere within the vacation spot in addition to residents in search of resort leisure experiences with out an in a single day reserving. SunRay Day Passes are priced from USD 30 web per grownup and embody entry to the services and a 30% low cost on meals and drinks, together with the Gelato Bar. Meal Packages begin from USD 75, whereas all-inclusive packages start at USD 140. Children aged seven and under obtain complimentary entry.
Round-trip speedboat transfers are included within the packages. For the Maldives resort sector, the place operators proceed to look past the room fee to develop ancillary income, the mannequin brings a number of spending classes — eating, wellness, actions and leisure — collectively beneath a single daytime proposition.
It additionally provides S Hotels & Resorts an idea that may be tailored fairly than replicated because it strikes between locations. Koh Samui offered the place to begin, the Maldives model leans closely into its lagoon setting, and Phuket will present the following check when the rollout reaches SAii Laguna Phuket later this yr.
