Shinsegae Duty Free introduced the grand reopening of the totally renovated eleventh flooring at its Myeongdong flagship retailer.
The revitalised space was remodeled into a premier destination the place over 100 curated manufacturers and the most recent traits converge for world vacationers.
This renovation positions the eleventh flooring of the flagship as a Korean development hub, showcasing varied rising manufacturers in a thoughtfully curated atmosphere.
This newly curated space options a distinctive lineup of the trendiest and most modern manufacturers throughout meals, style, liquor, character and Okay-pop items, offering overseas guests with a one-stop store to expertise Korean tradition and traits.
That stated, guests can discover a wide selection of premium choices starting from artisanal packaged meals and stylish desserts to style and character items in a single place.
Shinsegae senior vice-president Jungwon Chae remarked that velocity and development responsiveness lie at the core of the corporate’s progress technique.
Chase stated: “We’ve rigorously analysed Seoul’s key development hubs, particularly Seongsu, Bukchon, Hongdae, and others. We introduced that power into our Myeongdong retailer the place our aim is to allow prospects to simply uncover Korea’s most fashionable manufacturers and merchandise in a single handy space.”
He added that Shinsegae will strengthen its concentrate on Okay-content-driven product growth and retailer experiences, aiming to raise duty-free purchasing whereas fostering sturdy partnerships with manufacturers and creators.
This complete renovation underscores Shinsegae Duty Free’s dedication to providing the most effective of Korea’s tradition, traits, and way of life to worldwide guests, making Myeongdong the final word destination for trend-savvy vacationers.
A grand style of Shinsegae
At the center of this renovation is Taste of Shinsegae, a specifically curated zone that gives a alternative collection of merchandise, together with sweets, snacks, packaged meals, and dietary supplements.
The space additionally options a pop-up zone showcasing fashionable SNS-favorite manufacturers and regional delicacies, catering to the evolving tastes of overseas vacationers.
Additionally, the favored Space of BTS devoted to the Okay-pop super-group was relocated inside the eleventh flooring, with upgraded interactive options and immersive content material to deepen fan engagement.
This renovation displays surging world curiosity in Korean tradition and the regular rebound of worldwide journey.
Per retailer information, meals class gross sales rose by 40 p.c within the first half of 2025, underscoring heightened demand for Korea’s culinary and way of life choices.
