Cloudbeds and GuestCentric are out to change the sport when it comes to direct booking for lodges of their key markets and past.
This new partnership goals to assist impartial hoteliers minimize by means of the tech litter to ship a frictionless, guest-first booking expertise with out the same old complications.
This partnership connects Cloudbeds’ highly effective PMS with GuestCentric’s HyperCommerce CRS, placing independents on offense with the identical caliber of instruments as the large guys, however sooner, leaner, and with out the bloated complexity.
As acknowledged leaders throughout Latin America and Southern Europe, each Cloudbeds and GuestCentric convey unmatched experience in empowering impartial lodges in two of the world’s most dynamic hospitality areas.
This partnership strengthens their shared dedication to assist hoteliers drive extra direct income and ship distinctive visitor experiences in these markets and past.
This isn’t simply one other integration: it’s a insurrection towards outdated resort tech that slows down enterprise and suffocates creativity.
Cloudbeds and GuestCentric are betting on a future the place independents don’t simply compete; they win.
Distribution that really works
According to Cloudbeds co-founder and CEO Adam Harris: “Independent hoteliers deserve expertise that works as laborious as they do: quick, dependable, and constructed across the visitor. This partnership with GuestCentric removes the friction and offers them a aggressive benefit. It gives the identical precision, reliability, and income management as the largest manufacturers with out the luggage. Together, we’re releasing hotelier ambition, empowering independents to run smarter and win extra direct enterprise on their very own phrases.
This ends in distribution that really works for lodges, not towards them: real-time syncing, zero lag, fewer errors, and the boldness that your tech received’t crumble throughout peak demand.
Independent hoteliers can now cease babysitting their methods and begin specializing in what truly issues: friends and progress.
GuestCentric chief govt Pedro Colaco added: “Independent hotels finally get tech that helps them run the hotel and win the guests. Direct revenue grows when PMS and CRS act as one. Cloudbeds powers operations. GuestCentric turns that strength into direct revenue. Together, independents control their entire guest experience, build stronger brands, and convert more of the demand they create. Big-brand confidence. None of the big-brand baggage.”
It’s all within the outcomes
Early adopters are already seeing the outcomes, with lodges leveraging GuestCentric’s superior CRS capabilities reporting a 58 p.c improve in direct bookings in 2025, proving how highly effective true integration could be when expertise aligns across the visitor journey.
Together, Cloudbeds and GuestCentric are making the impartial hotelier’s tech stack as sharp and unstoppable as their ambition.
The advantages of going with them embody:
- Real-time sync — Rates, availability, and stock are all the time aligned throughout PMS and CRS.
- Rock-solid reliability — A direct licensed connection that slashes errors and overbookings.
- Independents, empowered — Boutique and impartial lodges lastly get instruments that rival (and outmaneuver) the chains.
- Existing clients can allow it immediately by means of their account managers.
- New clients can request activation at cloudbeds.com or guestcentric.com.
