Tourism Malaysia’s latest sales mission to Saudi Arabia has been instrumental in boosting ties between the 2 nations.
Tourism Malaysia’s latest sales mission to Saudi Arabia has been instrumental in boosting ties between the 2 nations.
Held from 4th to eighth May within the cities of Jeddah and Riyadsh, the sales mission was a facet occasion to the latest launch of Visit Malaysia 2026 and the opening of Malaysia Culture Week 2025.
Likewise, the mission highlighted Malaysia’s dedication to spice up its visibility within the booming Saudi tourism market.
Led by Malaysian minister of tourism, arts, and tradition Tiong King Sing, the 37-member delegation was made up of representatives from resorts, resorts, journey companies, tourism merchandise, and state tourism boards.
Tiong declared on the opening of the mission: “We extend a warm invitation to our Saudi friends to experience the wonders of Malaysia, especially as we gear up for Visit Malaysia 2026. Discover our rich culture, breathtaking landscapes, and warm hospitality. We are confident that Malaysia will offer unforgettable experiences and make you feel right at home.”
Relevant statistics
Malaysia recorded 68,382 customer arrivals from Saudi Arabia between January and December 2024, a major 23.7% enhance in comparison with the identical interval within the earlier 12 months.
This progress was additional supported by enhanced air connectivity, with 41 weekly flights from Jeddah and Madinah to Kuala Lumpur, providing a complete seating capability of 12,747.
The elevated accessibility has performed a key function in positioning Malaysia as a most well-liked journey vacation spot amongst Saudi guests.
Malaysia stays dedicated to attracting extra Saudi guests by providing numerous journey experiences, distinctive hospitality, and seamless connectivity.
The finest Malaysia has to supply
This initiative sought to showcase the perfect of Malaysia to be able to generate extra customer arrivals from the area via a showcase of the nation’s distinctive hospitality, numerous sights, and participating experiences.
Tourism Malaysia introduced specifically curated journey packages, promotions, and new sights tailor-made for households, luxurious travellers, honeymooners, and Gen Z.
To additional strengthen the connection with the native tourism business gamers, the mission additionally featured seminars, business-to-business (B2B) conferences, and networking periods.
In doing so, it served as a helpful platform to showcase Malaysia’s numerous tourism choices, together with its gorgeous seashores, lush rainforests, vibrant tradition, and world-class delicacies.
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