The Tourism Authority of Thailand (TAT) staged the Amazing Thailand Mega Trade Meet in China 2026 in Shanghai, marking the primary time the long-running China roadshow has been elevated to a large-scale Mega Trade Meet format. Held throughout Amazing Thai Night Zhong Tai Yi Jia Qin on the Jing An Shangri-La Hotel, the occasion launched the brand new advertising course “Amazing Thailand The Journey Your Heart Leads” whereas reinforcing the Trusted Thailand initiative to strengthen traveller confidence and place Thailand as a high-quality vacation spot for the Chinese market.
TAT is strengthening partnerships
Thapanee Kiatphaibool, TAT Governor, stated, “China remains one of Thailand’s most important tourism partners, connected through long-standing ties across culture, trade and travel. Guided by the spirit of Zhong Tai Yi Jia Qin—China and Thailand as one family—TAT is strengthening partnerships to deliver meaningful travel experiences that reflect the evolving expectations of Chinese travellers. Through the Amazing Thailand Mega Trade Meet in China 2026, we reaffirm Thailand’s commitment to welcoming Chinese visitors with quality, trust and memorable journeys.”
She added that Thailand continues to strengthen its place as a regional well being and wellness hub below the idea “Healing is the New Luxury”, in line with rising curiosity amongst Chinese travellers in wellbeing, stability and culturally enriching experiences.
The Amazing Thailand Mega Trade Meet in China 2026 types a part of TAT’s technique to strengthen Thailand’s competitiveness in the Chinese market, rebuild traveller confidence and encourage journey by presenting Thailand as a protected, significant and high-quality vacation spot. The expanded platform was delivered in collaboration with key companions together with King Power, the Association of Thai Travel Agents, the Tourism Council of Thailand, and tourism enterprise associations from Phuket, Chiang Mai, Chon Buri (Pattaya) and Krabi, reinforcing cooperation between private and non-private sector companions in the Chinese market.
Buyers Briefing and Thailand Tourism Update
The occasion introduced collectively greater than 130 Thai tourism operators and over 450 Chinese journey companies for direct enterprise matching in Shanghai. Participating Thai corporations represented lodges, points of interest and tourism companies from main and rising locations together with Bangkok, Phuket, Chiang Mai, Chon Buri (Pattaya) and Krabi. The programme additionally featured a Buyers Briefing and Thailand Tourism Update, presenting the newest tourism developments, new tourism services and products, and particular privileges accessible to Chinese travellers.
Tourism choices introduced in the course of the commerce meet lined the total customer journey, from journey planning and entry journey to lodging, actions, cultural experiences, wellness and area of interest journey segments. Participating operators have been chosen based mostly on service high quality, readiness and market functionality, making certain Thailand’s tourism merchandise reply to evolving Chinese traveller preferences throughout segments together with households, younger professionals, Gen Z and Gen Y travellers, in addition to high-value travellers searching for specialised experiences.
Alongside commerce engagement, TAT is advancing joint promotions with companions in China and Thailand, together with airways, journey platforms and tourism operators, to maintain year-round market curiosity and journey demand. Supporting this effort, TAT is implementing the Thailand Summer Blast programme by way of July 2026, offering incentives for constitution flights, expanded seat capability on scheduled routes, and group journey segments comparable to company incentives and particular curiosity journey, together with summer time camps, to drive tangible tourism gross sales progress.
The night’s Amazing Thai Night Zhong Tai Yi Jia Qin additionally served as a strategic networking platform celebrating the cultural ties between Thailand and China. The programme featured a collaborative efficiency by Thai and Chinese artists below the theme China and Thailand One Family.
Cultural change
Thailand’s modern performing arts group Khit Buak Silp introduced the Khon classical dance episode “Chui Chai Thotsakan Long Suan” from the Ramakien epic, showcasing Thailand’s refined classical efficiency custom. The programme was complemented by a Peking Opera efficiency by the Shanghai Jingju Theatre Company, presenting the classical piece “Si Lang Tan Mu”, recognised as one of many treasured works of Chinese opera. The joint presentation highlighted the long-standing cultural friendship between the 2 nations and strengthened the function of tourism and cultural change in strengthening bilateral relations.
At the identical time, TAT continues to advertise the Trusted Thailand initiative to strengthen worldwide confidence in journey to the Kingdom. Developed in collaboration with private and non-private sector stakeholders, the initiative focuses on 4 key dimensions: bodily security requirements, digital fee comfort for Chinese travellers, multilingual communication together with Chinese-language readiness, and improved accessibility by way of public transport methods. To date, greater than 7,467 institutions throughout Thailand have acquired the Trusted Thailand designation, reflecting the nation’s dedication to delivering dependable and high-quality journey experiences.
Between 1 January and 1 March 2026, Thailand welcomed 1,091,674 guests from the People’s Republic of China, representing a year-on-year enhance of 4.58 per cent. The momentum continued in February, with a year-on-year progress of 82.42 per cent, supported by robust journey demand in the course of the Chinese New Year vacation interval. These constructive alerts reinforce the significance of sustained market engagement, notably in Shanghai, as Thailand prepares for the upcoming Labour Day and summer time vacation journey seasons in China.
For 2026, TAT has set a goal of welcoming roughly six million Chinese guests to Thailand. The objective marks a major stage in the restoration of the Chinese market and reaffirms China’s function as certainly one of Thailand’s most strategic tourism markets.
