The Honggutan Hong Kong Cultural and Tourism Promotion Conference, held on 16 December 2025, aimed to strengthen cultural and tourism ties between Nanchang and Hong Kong.
Organised by the Nanchang Municipal Bureau of Culture, Radio, Television and Tourism, and the People’s Government of Honggutan District, the event highlighted the area’s cultural heritage and fashionable sights.
Zhang Lianbo, Deputy Head of Honggutan District, emphasised the district’s ambition to turn into an internationally recognised cultural and tourism vacation spot.
He said, “This Hong Kong promotion serves as an important opportunity to deepen cooperation between the two places’ cultural and tourism industries.”
Meanwhile, Xin Congjin, Chairman of the Hong Kong China Tourism Association, praised Nanchang’s vibrant cultural and tourism sources, expressing a dedication to fostering bilateral cooperation.
Where cultural heritage takes centre stage
The convention featured immersive cultural performances, together with the dance “Dreaming Back to Hongzhou” and the music “Yingshanhong,” which captivated the viewers with Honggutan’s cultural attract.
The event additionally introduced Honggutan’s sights via three thematic chapters: Ancient Heritage, Red Heritage, and Golden Modernity.
Visitors have been enticed with exclusive promotions, similar to 79 p.c off at Nanchang Sunac Land and 30 p.c reductions on the Nanchang Star Ferris Wheel and VR park; these provides aimed to reinforce the journey expertise for Hong Kong vacationers.
The event concluded with the signing of a cooperation settlement between key cultural and tourism enterprises from each areas, setting the stage for elevated tourism exchanges.
Looking ahead, Honggutan plans to additional optimise its cultural and tourism choices and deepen collaboration with Hong Kong, inviting extra guests to discover its scenic and historic websites.
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